In-Store Verification for a Snack Food Brand
Channel Monitoring
Project Background and Purpose
A casual snack brand has been plowing into the domestic market for many years, penetrating deep into rural counties and towns, and rapidly increasing its market share. Every year, it continues to invest in marketing for offline retail channels, including personnel, materials and sales promotion. In order to monitor and control the arrival efficiency of the channel and to react quickly to the market, it has entrusted Loya International to conduct high-frequency and continuous monitoring of the retail channel in the national market for many years.
Project Implementation Methodology
Types of channels verified:
Direct supply channels (basic display, event display), non-direct supply channels, special research (random).
Verification:
Distribution and price of SKUs, shelf share, centralized display and rows of primary shelves, number of displays, display type, display area, display POSM, display location and product share of secondary displays (Display Stack/end racks/net baskets/promotional walls), and number of displays and display type of multi-point displays (escalators/packing columns/side shelves/hanging strips/hanging nets/other multi-points).
The verification is organized around the following three principles:
(1) Main line of investment in the direction of the customer's in-store display
(2) Consider competitive intelligence gathering on competitors to aid competitor insights
(3) Integrate inter-category content on the basis of quality and time, aiming to enter the store once and cover more content to optimize execution costs.
What's more, O2O's strict data collection logic ensures breadth of data collection:
Project Results
Output data reports: monthly store data, monthly category data and other reports
Best Practice
National Retail Channel Sales Potential Insight Study for a Consumer Goods Brand
Loya continuously tracks multi-month sales data from over 3,000 retail outlets across 28 provinces/municipalities and 9 major channels nationwide for clients, gaining precise insights into cross-category offline consumption trends (with specialized focus on the dairy sector) and competitive landscapes. Our analyses decode the overarching trajectory of retail markets, revealing core dynamics including foot traffic fluctuations and purchasing power shifts, while emphasizing the strategic prominence of key categories like dairy in store-level sales performance. Delivering multi-dimensional monitoring outcomes, we equip clients with mission-critical market intelligence on industry landscapes, evolving consumption patterns, and competitor postures – empowering data-driven retail strategy optimization and category governance.
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We conducted display optimization research for a dairy brand through testing the layout of designated product categories and evaluating the effectiveness of various display combinations, providing recommendations for main shelf arrangements and SKU layout for our client to develop more effective shelf display strategies.
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In-Store Verification for a Snack Food Brand
A well-established domestic snack food brand has continuously entrusted us with high-frequency monitoring of retail channels across the national market for years, involving both direct supply channels (e.g. basic displays and promotional displays) and non-direct supply channels. We employ a strict O2O (Online-to-Offline) data collection methodology and delivered comprehensive data reports including monthly store-level data, monthly category data, and other relevant reports.
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Loya International Marketing Research Co., Ltd.
Tel:+86 (0)20-38361007
David|13533653828|David@dgchina.com
Location: Guangzhou, China
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