National Retail Channel Sales Potential Insight Study for a Consumer Goods Brand

National Retail Channel Sales Potential Insight Study for a Consumer Goods Brand

Loya continuously tracks multi-month sales data from over 3,000 retail outlets across 28 provinces/municipalities and 9 major channels nationwide for clients, gaining precise insights into cross-category offline consumption trends (with specialized focus on the dairy sector) and competitive landscapes. Our analyses decode the overarching trajectory of retail markets, revealing core dynamics including foot traffic fluctuations and purchasing power shifts, while emphasizing the strategic prominence of key categories like dairy in store-level sales performance. Delivering multi-dimensional monitoring outcomes, we equip clients with mission-critical market intelligence on industry landscapes, evolving consumption patterns, and competitor postures – empowering data-driven retail strategy optimization and category governance.

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Lean Test for Tea Brand

Reduce costs by 35% and boost sales for a branded tea drink. To optimize flavor and packaging preferences, we conducted consumer behavior studies, taste tests, and packaging trials. This streamlined approach cut time-to-market by 3 months and delivered 12% higher initial sales than projected.

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Display Optimization for a Liquid Milk Brand in Hypermarket

We conducted display optimization research for a dairy brand through testing the layout of designated product categories and evaluating the effectiveness of various display combinations, providing recommendations for main shelf arrangements and SKU layout for our client to develop more effective shelf display strategies.

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In-Store Verification for a Snack Food Brand

A well-established domestic snack food brand has continuously entrusted us with high-frequency monitoring of retail channels across the national market for years, involving both direct supply channels (e.g. basic displays and promotional displays) and non-direct supply channels. We employ a strict O2O (Online-to-Offline) data collection methodology and delivered comprehensive data reports including monthly store-level data, monthly category data, and other relevant reports.

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Research on Demand for Smart Kitchen Appliances Regeneration

We assisted a smart home appliances brand to gain deep insights into the pain points and unmet needs of both current and potential users during the product iteration and innovation process, focusing on the mid-to-high-end integrated kitchen appliance market and adopting an innovative research methodology combining video observation, in-home immersive studies, and co-creation for the sake of comprehensive and precise user insights.

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