About Us

As one of China's top 10 marketing research firms, we bring two decades of specialized expertise in cuonsumer insights and industry analytics, having delivered tailored solutions to over 1,000 corporate clients including multinationals and domestic enterprises.

About Us

Loya International Marketing Research Co., Ltd.

Loya International, founded in 2004 in Guangzhou, ranks among China's Top 10 marketing research firms.

With thousands of successful projects, we've provided high-quality data solutions to 1,000+ global and domestic clients across FMCG, automotive, personal care, 3C, real estate, finance, healthcare, retail and more. Our partners include:
• Global leaders: L'Oréal, Wrigley, Kellogg's, Mead Johnson, Ausnutria, Danone
• Top Chinese brands: Meituan, ByteDance, JDB Group, Jianlibao, Infinitus, BY-HEALTH

Core advantages:
✓ Nationwide user insights database (covering 324 prefecture-level cities)
✓ Retail monitoring network
✓ Expert team with experience at L'Oréal, P&G, Nielsen

Moving forward, we remain committed to market intelligence and global brand expansion, helping more companies succeed in overseas markets.

Company History

2024 Overseas business exploded. Partnerships established with leading Chinese enterprises and HK-listed firms.

2023 Partnered with a Global 500 FMCG leader, earning industry accolades.

2022 Became a supplier of the year of a Global 500 Internet giant.

2021 Secured strategic partnership with a Global 500 FMCG leader; achieved MSPA certification.

2019 Awarded CMRA’s Top Data Excellence & Yili’s Premier Research Accolades.

2018 Elected to Guangzhou Big Data Association Board; Recognized as Guangdong Tech Innovation "Little Giant" Enterprise.

2017 Certified as a National High-tech Enterprise and obtained the ISO9001 Quality Management System Certification.

2016 Launched Big Data Tracking Platform after two-year R&D Cycle; Premier NLP-Powered Analytics System.

2015 The DAASTM’ Retail Channel Monitoring Platform covered 324 cities in China, generating over 150,000 samples annually.

2014 Won the ‘Win in Store’ Best Service Provider Award from a global confectionery giant for two consecutive years.

2013 Obtained the ‘Excellent Supplier of Research and Monitoring Services’ honor certificate from JDB Group.

2010 Established the ‘EC™ System Management Platform’.

2008 Ranked top for Greater China Project Quality by a well-known daily chemical company.

2007 Certified National Patent: "NSE & Alert System with Integrated Methodology".

2007 Won the ‘Greater China Best Project Award’ from an international daily chemical giant.

2003 Rated as a Class A enterprise for foreign-related social surveys by the National Bureau of Statistics of China.

2001 Ranked seventh among specialized research company in China by the Research Magazine.

2000 Co-published China Information Industry Development Report 2000 with the Ministry of Information Industry (MII) .

1998 Became a formal member of CIIA Marketing Research Association (CMRA).

Our Advantages

Professional & Experienced IT team

•Combination of mobile digital technology and market monitoring
•Professional IT development team
•Research on applications developed for web, form-based, and mobile platforms
•Mobile platforms available on both Android and iOS systems

Data Collection, Storage and Analysis Platform

•Integrated Data Lifecycle Platform
•Data Collection: Android/iOS apps, HTML/PHP/JSP/JS frontends, web crawlers
•Distributed Storage: MySQL, HDFS & HBase
•Analysis: MapReduce batch processing, Spark ML, and NLP techniques
•Client Delivery: Mobile apps/web interfaces for real-time insights

300+ Cities Covered for Research

•Over 10 years’ construction of channels consisting of around 5,000 interviewers
•Over 500 tier 1~6 cities in China, overcoming difficulties in conduction in counties, towns and villages

Certifications & Awards

Award & Qualification

Excellent Supplier of Yili Group, P&G, and JDB Group/National High-tech Enterprise/Technology Innovation "Little Giant" Enterprises in Guangdong Province/Class A enterprise licensed by the National Bureau of Statistics of China for foreign-related social surveys/Founding member of CIIA Marketing Research Association (CMRA)/Member of the Board of Directors of Guangzhou Big Data Association/ISO9001 Quality Management System Certification.

微信图片_20250512203250.png

Technology R&D Certification

Over the past five years, LOYA has successfully applied for nearly 50 patents and software copyrights, covering VR data analysis, retail channel data management, public opinion analysis, real-time big data transmission, cross tabulation in statistics, and more fields. The development and application of these system platforms provide primary support for self-empowerment and enhancement of business management in areas such as big data, retail channels and public opinion.

微信截图_20250509200101.png