User Research

Top 10 marketing research firm in China with 20 years’ expertise and served 1,000+ global clients

Common Challenges In User Research

Execution Challenges

•Low survey response rate?

•Focus groups lacking depth?

•Quality control issues compromising accuracy?

Strategic Dilemmas

•How do user demand evolve over time?

•How do plan ahead?

•How to allocate resources to maximize ROI?

Management Complexities

•Research budget overrun?

•Insights hard to implement?

•Limited resources to allocate across different projects?

How We Can Help?

Loya delivers data-driven insights - from user analytics to innovation testing - powered by its proprietary million-member user panel. Synergizing online big data with granular offline research, we enable precision market intelligence at scale.

Brand Strategy Research Brand positioning, Brand equity, Brand health, Brand Differentiation Anchoring, Cultural Code Iteration.

Product Research Concept testing, Product testing, Packing testing, Flavor testing, Product name testing.

User Insights Research Market positioning, User profiling, User behaviors, Media habits, Category demand, User satisfaction.

Marketing Effect Research Advertising pre-testing, Ad/script research, Ad effectiveness evaluation, Marketing effect evaluation, Terminal effect monitoring.

Why Choose Us?

Decades of consumer research expertise, advanced NLP, and integrated data solutions deliver actionable insights—helping businesses uncover real needs and avoid pitfalls.

Advantage 1

Our expert consulting team combines veterans from Nielsen, P&G, L'Oréal, Tencent, and global investment banks to deliver strategic insights.

Advantage 2

Our footprint spans 40+ countries and regions globally. In China, we operate across 300+ cities with 5,000+ dedicated field interviewers, covering Tier 1-6 markets.

Advantage 3

We have self developed AI models and web-wide monitoring technologies to efficiently empower clients to decode user psychology.

Best Practice

01.

Lean Test for Tea Brand

Reduce costs by 35% and boost sales for a branded tea drink. To optimize flavor and packaging preferences, we conducted consumer behavior studies, taste tests, and packaging trials. This streamlined approach cut time-to-market by 3 months and delivered 12% higher initial sales than projected.

02.

Research on Demand for Smart Kitchen Appliances Regeneration

We assisted a smart home appliances brand to gain deep insights into the pain points and unmet needs of both current and potential users during the product iteration and innovation process, focusing on the mid-to-high-end integrated kitchen appliance market and adopting an innovative research methodology combining video observation, in-home immersive studies, and co-creation for the sake of comprehensive and precise user insights.